73.1 – Advertising

This class includes: - provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material - planning and organising advertising and marketing campaigns - placing advertisements in the media - conceptual work on advertising messages - managing the course of advertising campaigns - creation and realisation of advertising campaigns: • creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media • creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding) • aerial advertising • distribution or delivery of advertising material or samples • design of stands and other display structures and sites - conducting marketing campaigns and other advertising services • promotion of products • merchandising • point-of-sale marketing • direct mail advertising • marketing consulting • influencer marketing · This class excludes: - manufacturing of advertising material, see section C depending on the type of material - manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material - installation of stands for fairs and exhibitions, see 43.32 - publishing of advertising material, see 58.19 - production of commercial messages for television and film, see 59.11 - production of commercial product videos (including production of videos for social networks), see 59.11 - publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11 - production of commercial messages for radio, see 59.20 - content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, see 60.39 - market research and public opinion polling, see 73.20 - advertising photography, see 74.20 - postal and mailing activities, see 82.10 - convention and trade show organisers, see 82.30 - advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity