73 – Activities of advertising, market research and public relations

This class includes: - provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material - planning and organising advertising and marketing campaigns - placing advertisements in the media - conceptual work on advertising messages - managing the course of advertising campaigns - creation and realisation of advertising campaigns: • creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media • creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding) • aerial advertising • distribution or delivery of advertising material or samples • design of stands and other display structures and sites - conducting marketing campaigns and other advertising services • promotion of products • merchandising • point-of-sale marketing • direct mail advertising • marketing consulting • influencer marketing · This class excludes: - manufacturing of advertising material, see section C depending on the type of material - manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material - installation of stands for fairs and exhibitions, see 43.32 - publishing of advertising material, see 58.19 - production of commercial messages for television and film, see 59.11 - production of commercial product videos (including production of videos for social networks), see 59.11 - publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11 - production of commercial messages for radio, see 59.20 - content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, see 60.39 - market research and public opinion polling, see 73.20 - advertising photography, see 74.20 - postal and mailing activities, see 82.10 - convention and trade show organisers, see 82.30 - advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity

This class includes: - media representation, i.e. sale or resale of time and space for various media soliciting advertising · This class also includes: - sale of advertising space by intermediaries · This class excludes: - public relations and communication activities, see 73.30 - sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class

This class includes: - conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising - conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour · This class also includes scientific conducting of market and opinion research with: - qualitative and quantitative methodological orientation - reactive and non-reactive survey procedures - collection of research data through questioning, observation, measurement and counting - face-to-face, postal, telephone and online interviews to collect research data · This class excludes: - advertising, see 73.1 - public relations and communication activities, see 73.30 - undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20